What is Social Media?
Social Media is the umbrella heading used by the industry for Facebook, Twitter, Four Square Google+ and LinkedIn etc. Simply put, it is an online communication method allowing users to share opinions, views, photos, videos, audio files and other information through public websites. But far more than that, it is one of the most exciting and arguably game changing developments for businesses like yours that the internet has so far produced.
Whether you like it or not, social media is already having a large impact on our personal lives; and increasingly within the business community by making it easier for you to communicate with your customers, be they businesses or the end user. A big question is how to best utilise the huge range of options out there to benefit your business? Square pegs do not fit in round holes, but we can 'Taylor' an effective social media strategy to meet your business needs.
There are so many social media sites available including the most common Facebook, Twitter and Foursquare and not forgetting blogging, that you could spend much of your business day actively working on them and not on what your business is about. TaylorMade Social Media can work with you to find out which of these platforms and tools are the best options for your business. We target specific areas to give genuine commercial benefits and make social media work for you and leave you to do what you do best - run your business.
Contact us today and start making Social Media work for you.
Why is Social Media Important?
- Figures suggest that 50% of the population are on at least one of these sites. In 2012, Facebook is set to hit 1 BILLION account sign ups.
- It's been well documented that consumers trust their friends opinions and value these over brands messages. Building a loyal fan-base through social media can reap massive business benefits.
- It aids brand awareness. Social Media is like word of mouth on steroids!
- On average each person on Facebook has 130 friends, if one person 'likes' your page then potentially 130 other Facebook users will see this!
- Recent research suggests one 'like' of your Facebook page is deemed to be the equivalent of 20 website visits.
- Social Media is a very cost effective way of communicating with your existing customers (a powerful customer service tool) and reaching potential new markets too.
- Using the correct tools and platforms, Social Media can aid you to monitor and listen to what users are saying about your brand, industry and competitors.
After a few weeks thinking something wasn't right and finding bugs everywhere, it seems Facebook will be working over the weekend....
Social Media plays a key part of our marketing strategy, giving the brand a personality. We are able to engage with both our trade partners and direct consumers in a fun and informal way which allows us to showcase our product offering. Taylormade Social Media have played an integral part in building and retaining our audience.
As a new company running an iconic Grade II listed building in Rossendale, getting local people to know about the services offered is a must. TaylorMade Social Media has been pushing information out to local people via Facebook and Twitter on our behalf on a regular basis and has got us more likes and followers thus meaning more local people now know what we do. Local social media pushing is great when you have a venue like ours that is used primarily by residents for Weddings, Christenings and Birthday Parties etc and much more cost effective than printed media.
We've used Taylor Made Social Media for almost a year now, and the work they have done for us is second to none. The Facebook page has grown from nothing to 3,000 followers during that time, with 500+ followers also on Twitter. At one point, we were growing too quickly to deal with it so we had to ask them to slow it down! They keep up-to-date with changes by the Social Media outlets to ensure you stay fresh. They also 'get inside' your business, and link you with relevant other pages within your industry to ensure a maximum return. It's pointless having followers that have no interest in what you do, so ensuring the volume AND relevancy go hand in hand is vital, and that's something TaylorMade Social Media do for you. They come highly recommended.
TaylorMade Social Media has definitely improved our social presence; we have more than doubled in “likes” and “followers” in just a few months. Doing our own FB and Tweeting is so time consuming. Hiring TaylorMade Social Media was a good move and helped free time up to do other important things. Would absolutely recommend a must to work into your budget.
Using TaylorMade Social Media for Wynsors World of Shoes have seen not only an increase in likes/followers, we have increased our customer service, brand awareness, reached new markets and more importantly from a business point of view, we can see a measured ROI from social media activity.